Snapdragon
Global Film Production & Social Media Campaign
Behind the Silicon – Video series
Qualcomm developed their new Snapdragon X series which was set to revolutionise the semiconductor industry and see them enter the highly competitive world of laptop CPUs.
This was to be an adventure – and we captured the story over the course of a full year, across three continents. Telling the story from the announcement in Hawaii, design in San Diego, manufacturer in Taiwan and launching in physical products across Europe and the USA.
Deliverables
Style & Success
We created five longform documentary style films, using Snapdragon Insiders and a professional host to tell the story through their eyes as they experienced the journey of new chip.
From these master films, we crafted multiple shortform pieces of content for use across all major social media channels to drive viewership.
Overall, the series of films gained almost 5 million views combined – incredible results for longform technical content – and is the most successful video-based campaign in Qualcomm’s history.
