Grass roots

We have pinpointed a largely ignored group of young people between the ages of 11 and 14, who are at risk of expulsion at school.

There are lots of programmes for school leavers and graduates but our focus is on ensuring the younger generation stay in school long enough for it to benefit them. This is an incredible tough demographic to work with. But through the our bespoke and Mintel-accredited schools programme we reach those most in need of direction and inspiration.

We leverage this wonderful creative industry of ours to highlight the opportunities of work beyond their existing impressions of dull office and factories, and offer an always-on work experience programme for those who want to engage.

Unlike so many of our media industry colleagues who address the diversity issue through positive discrimination or short-term programmes, our aim is to create a whole new raft of creatively-focused young people to fill the current void in the future. The solution is to focus on the grass roots of the problem, not paint over today’s cracks.

In truth, if we help solve the diversity issue in the media industry it’s just a happy accident. Really, we just want these young people to stay in school and get their GCSEs. It will give them the chance for a better future despite the lack opportunity our country has offered them so far. Undoubtedly though, some will be the genuine future leaders of our industry. And deservedly so.

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