Snapdragon
Product Launch & Creative Film Production
Qualcomm asked us to create a launch video for their new X Plus chipset. Aimed at the industry and enthusiast market it required in depth technical information to be presented visually.
This type of video announcement tend to be dull – so we injected a stylistic look and feel and some visual wizardry to give the film a compelling, futuristic and premium feel that the product deserved.
Deliverables
Style & Success
Using contemporary lighting in a film sound stage gave us an instant feeling of depth and scale.
We then employed motion tracking technology to create a floating, animated portal to display the key graphics, delivering a striking visual mechanic to lift the content and maintain viewer intrigue and attention.
The film gained more than 1m views, and reset the standard for longform product announcements at Qualcomm.
