Brand Identity Creation
Overview
Espirita boasts a long-standing history as a consultancy and RPO organisation, specialising in advising and managing healthcare recruitment for some of the world’s leading healthcare providers. They empower individuals and healthcare clients to make the best recruitment decisions, closely guiding them through the process to ensure a smooth transition.
We worked with Espirita to create a new brand strategy and a refreshed visual identity.
Deliverables
Concept
The brand strategy centred around Espirita’s dedication to the nurses, healthcare workers and local communities that they work with and in. Providing a personal and ongoing service that tries to ensure a smooth and stress free journey into their new jobs and homes.
This was brought to life in the visual identity through the ribbon used to create an organic and flowing ‘e’ symbol and extended into the wider visual language.
The logotype retains the same flowing nature and contrast between the thick and thin sections, with slightly rounded edges that give it a soft and accessible feel.
