Educating retail staff with Lenovo

We created a Lenovo activation at the Dixons Carphone Peak Conference designed to educate staff on the key messages and activities leading up to the Christmas trading period.

Lenovo asked us to produce a stand that not only attracts visitors but encourages interaction with its products. In the lead up to Christmas it knew the value of retail staff being familiar with their products: educated sales people are much more likely to push products they understand.

We created a brightly coloured stand that matched Lenovo’s bold brand colours. To draw eyes across the exhibition centre we created an overhead banner, the only one at the venue.

Getting attention was only half of the battle; we needed to engage and educate. In order to achieve this we created a game for the stand called Crack the Code, with great prizes on offer.

But there was a catch. In order to play the game, visitors had to answer some simple questions about Lenovo products. Not only did it keep delegates on the stand for longer but, gave them the chance to learn even more about the products that will be in their stores from the experts themselves. Once the questionnaire was finished visitors were given a unique code to enter into the digital lock mechanism to see if they have cracked the code and won a prize.

We had high footfall throughout the event, with visitors intrigued by the safe – an incongruous site at a consumer tech event!