Winning big with Three- Retail marketing

Three asked us to help promote its Pay As You Go range and its continued #PhonesAreGood pledge. We created a giant ‘wheel of fortune’ prize spinner to tour around key Three stores across the country.

Three’s latest #PhonesAreGood campaign is a surreal, cheeky and all-encompassing tribute what makes phones great. The telecoms network asked us to support the campaign with multiple nationwide in-store activations. These activations are designed to make Three famous on the high-street. This is the third interaction of the successful campaign.

The goal for Three has stayed the same throughout these activations. It wants us to drive footfall to the brand’s retail stores, giving particular focus to #PhonesAreGood and, where possible, 5G. Our response was to create a giant ‘wheel of fortune’ spinner, with different prizes depending on what section people landed on.

We went to 20 stores across the country, chosen for their popularity with Three’s target audience for this campaign: teenagers and young adults. We handled everything from stand build, install & dismantle, design, logistics, giveaways and staffing.