Retail Marketing Lenovo Spring Roadshow

The Lenovo Spring Roadshow showcased Lenovo’s product suite, including everything from laptops and tablets to its powerful workstations, to business buyers and channel partners.

The Spring Roadshow is a B2B activation designed to showcase Lenovo products to corporate buyers and its channel partners. The goal is to help staff at these companies make informed decisions about their IT hardware by demonstrating the capabilities of the products. We visited eight locations across the UK over 10 weeks.

To do this we created a space for visitors to get hands-on with the new ThinkPad portfolio, Lenovo Accelerate, the reimagined X1 Yoga and lots of other Lenovo products. Product experts were on hand to explain features and answer questions. In order to make the content relevant we reserved the morning for business buyers, and the afternoons for Lenovo’s channel partners.

As well as event branding, we designed the HTML email invites, handled logistics and registration, organised giveaways staff and catering.

The invite-only sessions were attended by 500 people in total and helped Lenovo demonstrate the value of its products to a vital audience, driving sales.