Square Enix recruits B&D for UK video gaming partnerships

Publisher of the iconic TOMB RAIDER® series, Square Enix®, has appointed Brand & Deliver to secure UK brand partnerships for its upcoming blockbuster title, Shadow of the Tomb Raider™.

Following the massive success of the 2013 Tomb Raider reboot and 2015’s Rise of the Tomb Raider®, Shadow of The Tomb Raider is Lara Croft®’s defining moment and will bring her stunning origin story to a climactic conclusion. Owners of numerous “Best of” nominations and awards, the TOMB RAIDER franchise has sold over 63 million copies worldwide.

B&D has been tasked with using its data-driven approach to sourcing and activating commercial partners for Shadow of the Tomb Raider. It will use its expertise in entertainment partnerships to drive awareness and revenue for the title. Brand & Deliver will also work to secure UK partnerships on other major Square Enix titles over the next 12 months.

Ros Carmoody, Partnerships Director at entertainment marketing specialists Brand & Deliver, said, “Lara Croft is one of the most iconic characters in gaming. We’re thrilled to be supporting the final chapter of Lara Croft’s origin story in Shadow of the Tomb Raider, and to be working with such a well-loved franchise. We’re looking forward to producing some really exciting campaigns.”

Elizabeth Blackman, Head of UK Marketing at Square Enix, said, “We’re excited to bring to fans Lara Croft’s defining moment, and we’re working with Brand & Deliver to help secure partners that will make this release the biggest one yet.”

Brand & Deliver is employed by a number of leading technology and entertainment companies to handle promotional partnerships, B2C and B2B event activation, branding and product marketing.