Securing brand partnerships for Spider-Man: Homecoming

Brand & Deliver has secured three brand partners: Millions Sweets, Bubbleology and Shakeaway to support the release of The Emoji Movie on DVD & Blu-ray on 27 November. And Q Park to support the release of Spider-Man: Homecoming on DVD & Blu-ray on 20 November, both for Sony Pictures Home Entertainment.

Millions Sweets will feature its partnership with The Emoji Movie on 434,560 multipacks at Tesco, Asda, Poundland, B&M, Home Bargains, Poundworld and One Stop. It also has presence on the Millions website and on its social media, as well as digital banners on the Asda website. The promotion, running from now until December 31 2017, features a competition to win a Sony TV, Home Entertainment System & Emoji DVD and 10 Emoji Goodie Bags.

Fruity drinks brand Bubbleology is creating a limited edition Emoji-themed drink available across its UK stores. The promotion, which runs from 27 November until 20 December 2017, also includes a competition mechanic on the Bubbleology Facebook page to win a home entertainment bundle, as well as runner up prizes.

Finally The Emoji Movie will feature instore in Shakeaway’s 38 UK locations, including its Westfield flagship. The drinks brand is giving away a home entertainment bundle, which will feature on the Shakeaway website and social media. In addition the brand is running POS material including posters, digital screens and in-store radio.

The phenomenally successful Spider-Man: Homecoming is coming to DVD and Blu-ray. Car parking operator, Q-Park, is supporting the release with a promotion across its locations in high footfall cities throughout the U.K & Ireland. The brand is giving away to win a Sony TV, Home Entertainment System, Wireless Headphones, Spider-Man: Homecoming DVDs and merchandise.

Ros Carmoody, Partnerships Director at Brand & Deliver, said “Spider-Man: Homecoming and The Emoji Movie are both hugely popular with their target audiences and these brands tap into that. These partnerships will ensure the DVDs for both films are on every Christmas wish list.”